Post by account_disabled on Dec 26, 2023 5:57:06 GMT -1
After a year of profound transformations at all levels, consumer purchasing trends have also experienced changes . Last July, Verizon Media prepared the “European Car Buying Trends” study , in which 7,324 people participated through an online survey carried out by Kantar. Based on this study, the trends in vehicle purchasing in Spain have been extracted , which will be discussed tomorrow at the “Auto Trends Race” event. The debate, which will take place from 12:00 to 1:30 p.m.
Will be attended by professionals from the sector such as Raúl de la Cruz (Managing Director at Verizon Media), Álvaro Masso (Brand Experience & CRM Manager at BMW Motorrad), Laura Oro (Head of Marketing and Phone Number List Communication at Norauto), Aurora Asensio (External Communication Manager at Northgate), Cristina Olloqui Mateo (Advertising & Below the Line Manager at B&M Automobiles), Josep Ma.Sanz (Marketing Manager at Yamaha Motor), Iván Burgos (Connected Car Manager at Porsche) and Natalia Sagalés (Director of Marketing and Commercial Planning at Honda Automobiles). Throughout the debate, topics such as new needs and consumer habits in the automobile industry will be discussed , which have evolved so much with the arrival of the pandemic.
Questions will be raised and answered about whether the pandemic has become a new opportunity for this industry , which was being threatened by models such as car sharing, and how car brands should take advantage of this situation and adapt their communications to this trend. How and where to impact potential buyers will be another topic to be discussed, placing emphasis on the digital channel , having been shown in the study that it plays a fundamental role in the car purchasing decision-making process. This and much more will be discussed tomorrow at "Auto Trends Race", the event sponsored by Verizon Media and marketingdirecto.com to discover the latest on vehicle purchasing trends in Spain.
Will be attended by professionals from the sector such as Raúl de la Cruz (Managing Director at Verizon Media), Álvaro Masso (Brand Experience & CRM Manager at BMW Motorrad), Laura Oro (Head of Marketing and Phone Number List Communication at Norauto), Aurora Asensio (External Communication Manager at Northgate), Cristina Olloqui Mateo (Advertising & Below the Line Manager at B&M Automobiles), Josep Ma.Sanz (Marketing Manager at Yamaha Motor), Iván Burgos (Connected Car Manager at Porsche) and Natalia Sagalés (Director of Marketing and Commercial Planning at Honda Automobiles). Throughout the debate, topics such as new needs and consumer habits in the automobile industry will be discussed , which have evolved so much with the arrival of the pandemic.
Questions will be raised and answered about whether the pandemic has become a new opportunity for this industry , which was being threatened by models such as car sharing, and how car brands should take advantage of this situation and adapt their communications to this trend. How and where to impact potential buyers will be another topic to be discussed, placing emphasis on the digital channel , having been shown in the study that it plays a fundamental role in the car purchasing decision-making process. This and much more will be discussed tomorrow at "Auto Trends Race", the event sponsored by Verizon Media and marketingdirecto.com to discover the latest on vehicle purchasing trends in Spain.